After Royal Challengers Bangalore (RCB) attained their glorious victory of the IPL 2025 title, their brand value is estimated to increase by 25-30%. This accomplishment marks RCB’s first-ever IPL title and is said to massively boost their brand’s overall value.
Pre-Win Valuation of RCB
Despite the Royal Challengers Bengaluru (RCB) making it to the finals a few times, they couldn’t achieve the IPL title. Even after facing many defeats and trolls, the franchise still ranked third in the brand value after Chennai Super Kings (CSK) and Mumbai Indians (MI).
According to the survey in 2024, it is reported that RCB had a brand value of approximately closer to $117 million, positioned third in the list. It was just closer behind the Second-positioned Mumbai Indians ($119 Million). And, first is the mighty Chennai Super Kings ($122 Million). However, the exact valuation is not determined, but the values closer depict how much value RCB had before its IPL title victory.
Undoubtedly, RCB is the only team in the Indian Premier League that has the largest fan base known for its loyalty. As Virat Kohli said after winning the IPL 2025 trophy, the fans are ‘Royally Loyal’ and have been supporting the franchise ever since the inaugural season of IPL.
Predicted Post-Win Value of RCB
As the cricket analyst have reported that RCB’s brand value could increase up to 25-30%, it is predicted to reach $141 Million. Having the largest and loyal fan base, their victory fuels up to enormous reach. This wouldn’t stop here! Definitely not, after a most awaited victory after 18 years of striving.
Chennai Super Kings has the greatest following, but it dropped as soon as their performance worsened and were dismissed out of IPL 2025. Whereas, Royal Challengers Bengaluru had their fans backing them at the toughest situations too, so when the victory hits right, they are going to raise back much stronger.
At their toughest times, RCB had great brand value compared to other franchises that did moderately well. Now that they have attained the title of IPL CHAMPIONS, the brand value is expected to increase rapidly.
Analysis of a Business Strategist about RCB Brand Value
Lloyd Mathias is a Pan-Asia business leader, marketer, and strategist who is known for his deep knowledge and proven track record of crafting winning visions.
He has stated about RCB, saying: “The franchise has always been among the strongest in the Indian Premier League. Royal Challengers Bengaluru got strengthened by the inclusion of global stars like Chris Gayle and AB de Villiers. Not just that, RCB has heavy local fan loyalty and solid ownership.”
He further added saying: “RCB’s win not just places them on the top four, it is possible that they are leaping ahead with more power. This victory of Royal Challengers Bengaluru only solidifies and further elevates their stature.”
Mathias clarified, saying that RCB is a franchise that has all the necessary elements that a strong sports brand needs, such as:
- Massive Fan Base.
- Consistent Leadership.
- Passionate Support.
- Compelling Brand Story.
- Loyal Fans.
Key Factor of RCB Brand Value
Instead of saying the ‘key factor’ it would be more apt to say ‘The Face of RCB’, who is none other than the King of Cricket, Virat Kohli. The 36-year-old has stayed with Royal Challengers Bengaluru for 18 long years, and this consistency is very rare to see in the world of cricket.
Fans are connected more with Virat Kohli, he has become the emblem of RCB, building loyal fans around him and the franchise. When a player like Kohli, having the largest following, stays loyal to a franchise, it automatically passes on to his followers, too. That is the major reason why Royal Challengers Bengaluru have the craziest and loyal fans supporting them for a long time.
Corporate’s Most Admired Franchise
Royal Challengers Bengaluru is such a strong franchise that many large corporates wished to associate with the franchise. After the IPL 2025 victory, their position will further strengthen to a great level and now RCB will be able to acquire better sponsorship deals.
So far, RCB is the only team of Indian Premier League to have a strong and profitable merchandising history. They had partnered with PUMA, which made premium jersey effortless. And, now that the franchise has tasted its first success with IPL trophy, more number of innovative sponsor partnerships are said to be acquired. This could extensively boost the sponsorship values by 20-30%.
With this victory, RCB, along with the Mumbai Indians, mark the only franchises to hold trophies in both the Men’s Indian Premier League and the Women’s Premier League.
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